Star-Batt
Power Without Limits
Launching a rugged tech brand from the ground up.
Star-Batt is a startup with a bold mission: provide off-grid power solutions for Starlink® Mini users, overlanders, first responders, and anyone who relies on remote connectivity. When they approached me, the product was in development, but the brand didn’t exist yet. I came on as Marketing Director to help build it from the ground up.
My Work
What I Did
01
Brand Strategy & Positioning
Developed the brand identity, voice, tone, and positioning to appeal to both outdoor consumers and tactical professionals.
04
Social Media & Paid Ads
Wrote and produced ad creative, UGC-style videos, and scroll-stopping visuals tailored for Meta and Google campaigns.
02
Creative Direction
Oversaw product photography, video content, and visual standards. Worked closely with designers and media partners to maintain a cohesive look and feel.
05
Website Management
Led the planning and visual development of Star-Batt’s Wordpress site, optimizing for conversion, mobile UX, and brand storytelling.
03
Email Marketing
Built full automation flows (welcome, abandoned cart, post-purchase) and launched regular campaigns to educate subscribers and drive conversions.
My Role
I led all marketing and creative efforts for the launch of Star-Batt,
I led all marketing and creative efforts for the launch of Star-Batt, supporting both strategic planning and execution across channels. From defining the brand identity to launching the e-commerce experience, my role covered every piece of the puzzle.
Notable Wins
Hit Kickstarter funding goal in under 4 hours
Doubled backer count by the end of the campaign
Sold out second batch of pre-orders within weeks
Built a clear, recognizable visual identity that stands out in a saturated tech market
Launched multiple high-converting partnerships, collabs, and influencer campaigns
Led paid ad strategy with an average 10 ROAS across Meta campaigns
Email marketing drove 10% of total revenue during launch and growth phases
Branding
Gallery
